{"product_id":"cordee-mountain-style","title":"Mountain Style: British Outdoor Clothing 1953-2000 by Henry Iddon and Max Leonard","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe first book to celebrate the vintage style and visual heritage of the UK’s outdoor clothing brands.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eWhen a British expedition reached the summit of Everest on 29 May 1953, it put British mountaineering on top of the world. It also marked the start of an explosion in the popular love of the outdoors. In the next few decades, what we wore hill-walking, climbing and mountaineering would change beyond recognition\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eMountain Style tells the story of how, in the 1960s and '70s, a small group of climbers began making the products they needed but couldn't buy, setting the ball rolling for four decades of technical innovation. They sowed the seeds for global brands and set the template for what we all wear in the outdoors – inadvertently creating style classics along the way. In the 1980s and ‘90s, outdoor clothing entered the mainstream, appearing on football terraces and in city streets, on its way to the ubiquity it enjoys today.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eThe book features stunning new studio shots of vintage clothing, period adverts, brochures and photos, plus interviews with clothing designers, mountaineers and those at the birth of the brands. It brings together amazing images and deep research to tell a cultural history of the passion for the outdoors in the UK.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eThanks to unparalleled access inside many brands’ own archives, and items held by Mountain Heritage Trust and the Scottish Mountain Heritage Collection, it features an actual down duvet that went to Everest in 1953, classic Ventile smocks, down suits, early Gore-Tex, ravers’ jackets and much more.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eAlso featuring an essay by gear veteran Chris Townsend.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u0026gt;300 x 230mm portrait\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u0026gt;320 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u0026gt;Full colour, with separate essay section\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u0026gt;400+ full colour images and 40,000 words\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003eISBN 10: 1739126750  \u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003eISBN 13: 9781739126759\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Cordee","offers":[{"title":"F","offer_id":50684887859365,"sku":"FW26COR-CTO585-MUL-F","price":699.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0450\/0334\/1989\/files\/DSC08246.jpg?v=1793896633","url":"https:\/\/comradehk.com\/zh\/products\/cordee-mountain-style","provider":"COMRADE | An independent select shop based in Hong Kong","version":"1.0","type":"link"}