From an idea by Anna Grassi, grandson of our founder Alfredo Grassi, the project of this startup has grown over the past 3 years, becoming a careful reality to fashion trends and sustainability.
But what does the abbreviation Gr10K mean? 10,000 is the code for the first piece of workwear that Grassi 1925 had in stock. They wanted that in the name there was a strong reference to their past, to their company history and to their experience in the Workwear sector, without which this new project would not exist. Hence the choice of GR10K.
With this solid foundation behind us, they projected themselves into the future, “recycling” deadstock fabrics lying in stock to give them a new life: a fashion line with a strong personality was born, appreciated above all in the North European and overseas market.